Why Do We Give Engagement Rings?
I explain Margaret Brinig's classic paper–Rings and Promises–as the second speaker in this video:
Topic
commitment
A collection of 3 issues
Diamonds are Forever - Advertising
I'm posting a 14-part series of mini-essays on diamonds (but really about the economic point of view). Here's part 10.
Advertising
Brinig also documents that America’s first nationwide advertising campaign began in the 1930’s at De Beers’ behest by New York advertising
Diamonds are Forever - Commitment
I'm posting a 14-part series of mini-essays on diamonds (but really about the economic point of view). Here's part 9.
Commitment
At least in the United States, engagement rings are a relatively recent invention.
Before 1935, it was not customary for a man to